E-commerce: An Indian Perspective
By P. T. Joseph.
Description
Electronic commerce is a rapid and exciting area of development, with new issues emerging everyday in this global and real-time activity. This updated textbook focuses on the concepts, models, strategies, and techniques that can be used to build useful e-commerce applications. The range of topics covered is broad, making this book a solid introductory text for the rapidly expanding number of courses in e-commerce for business students at the undergraduate or mba level, and also for students pursuing courses in computer applications, information technology and information science. The second...
ISBN(s)
8120327888, 9788120327887
