Key Concepts in Marketing (SAGE Key Concepts series)
By Jim Blythe.
Description
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics. - from Amzon
ISBN(s)
1847874991, 9781847874993