Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb
By Unknown Author.
Description
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a �Principles of Marketing� that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the �strategy� parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the �core� discipline prefer this book over �technology-oriented� e-comme...
ISBN(s)
0072865253, 9780072865257
